The second episode features housing lawyer Grant Haddock on cannabis as it relates to strata properties, the risks of growing cannabis inside a strata unit, and how to identify whether the strata bylaws align with your client’s purchasing needs.
In the final episode of Conversations on Cannabis we interviewed real estate lawyer Michael Litchfield on issues related to disclosure, stigmas related to growing cannabis, and, above all, the importance of practicing sound professional judgment.
An accessible tool that builds REALTORS®’ reputations as partners to consumers when it comes to understanding and navigating risks around real estate transactions.
Responses from Humble Bee agents were dry, unclear, and lacked the friendly conversational tone that the brand is known for.
We created copywriting examples with an upbeat and relaxed tone for their team to reference when talking to customers. In addition, we added clear formatting guidelines to highlight certain information and make it clear what the “next steps” in the process were.
Messages that are enjoyable for customers to receive and follow through on.
We sat down for an in-person consulting session to review the script. In our time together we identified dialogue/sequences that were unclear, added real world use cases, and any removed repetitive information. In the end, we had an approachable Kickstarter video script that put the viewer in the shoes of the inventor to see how much better their lives could be with this hanger.
A successful Kickstarter campaign that was raised over $114,000 (573% more than the initial goal).