Creating a video tour of the HiVE Coworking Space

Problem:

The HiVE Vancouver‘s only way to show off their coworking space to potential new members was through building blueprints, outdated photos, or in-person tours during operating hours.

“…that’s bullshit”

Solution:

A one-take video that showed every nook and cranny of the space while mimicking the in-person tour experience.

Result:

A 24/7 way for freelancers, businesses, and event planners to get a better sense of the HiVE’s layout and amenities from the comfort of their own home.

Teaching REALTORS® about Cannabis

Problem:

With the legalization of cannabis in Canada, the British Columbia Real Estate Association (BCREA) had to educate over 23,000 commercial and residential REALTORS® on those changes.

“…that’s bullshit”

Solution:

A three-part “Conversations on Cannabis” series with interviews of relevant subject matter experts.

The first episode features Victoria REALTOR® and CFAX radio host Tony Joe interviewing mortgage broker trainer Dustan Woodhouse on the risks of growing cannabis when it comes to financing, refinancing, and protecting the value of your home.

The second episode features housing lawyer Grant Haddock on cannabis as it relates to strata properties, the risks of growing cannabis inside a strata unit, and how to identify whether the strata bylaws align with your client’s purchasing needs.

In the final episode of Conversations on Cannabis we interviewed real estate lawyer Michael Litchfield on issues related to disclosure, stigmas related to growing cannabis, and, above all, the importance of practicing sound professional judgment.

Result:

An accessible tool that builds REALTORS®’ reputations as partners to consumers when it comes to understanding and navigating risks around real estate transactions.

Two of the episodes currently rank in the top 8 of most popular pieces of content on their YouTube Channel of 190+ videos.

Making Humblebee’s messages friendlier and more effective

Problem:

Responses from Humble Bee agents were dry, unclear, and lacked the friendly conversational tone that the brand is known for.

“…that’s bullshit”

Solution:

We created copywriting examples with an upbeat and relaxed tone for their team to reference when talking to customers. In addition, we added clear formatting guidelines to highlight certain information and make it clear what the “next steps” in the process were.

Result:

Messages that are enjoyable for customers to receive and follow through on.

Fixing the Kickstarter script for “The Jean Hanger”

Problem:

After a couple of attempts, Jean Hanger creator Steven Saldebus wasn’t satisfied that his Kickstarter campaign video script was communicating the value his hanger provided.

“…that’s bullshit”

Solution:

We sat down for an in-person consulting session to review the script. In our time together we identified dialogue/sequences that were unclear, added real world use cases, and any removed repetitive information. In the end, we had an approachable Kickstarter video script that put the viewer in the shoes of the inventor to see how much better their lives could be with this hanger.

Result:

A successful Kickstarter campaign that was raised over $114,000 (573% more than the initial goal).