Modernizing kathleenloski.com’s Retouching Portfolio

Problem:

Kathleen Loski was so busy with all the retouching work coming her way, she hadn’t updated her website in a while.

Kathleen Loski's Site Before

“…that’s bullshit”

Solution:

We started by sitting down one on one for an audit of kathleenloski.com, to identify all her current frustrations. Then we researched how other premier retouchers were showing off their work. What can we emulate/improve upon?

From that discovery, we made a shopping list for what she wanted  (clean, big images, clear categories etc). We churned through a whole bunch of themes together and talked through what pieces of those themes were “fixable”, to make it work for her.

Once a theme was chosen, we sat down again and went through migrating all her work onto the new site. Finally, to keep her maintenance costs low, we taught her how to update the site in the future.

Kathleen Loski's Site After

Result:

A modern site that better showcases Kathleen’s attention to detail.

Creating vancityplaygym.com

Problem:

There is no central database for all the indoor community gym times for toddlers in Vancouver that is easy to navigate for parents and nannies.

“…that’s bullshit”

Solution:

Bought the domain vancityplaygym.com and combined all the fractured community information into a simple one-page mobile friendly website. We also created Twitter and Facebook profiles that are automatically updated as soon as the weather forecast changes to rain with some IFTTT recipes. Finally we promoted the site on local parent/nanny Facebook groups.

Vancityplaygym.com Screenshot

Result:

A site that garners 1,300+ pageviews/month since launching March 1st, 2015.