Problem:
There is no central database for all the indoor community gym times for toddlers in Vancouver that is easy to navigate for parents and nannies.
“…that’s bullshit”
Solution:
Bought the domain vancityplaygym.com and combined all the fractured community information into a simple one-page mobile friendly website. We also created Twitter and Facebook profiles that are automatically updated as soon as the weather forecast changes to rain with some IFTTT recipes. Finally we promoted the site on local parent/nanny Facebook groups.
Result:
A site that garners 1,300+ pageviews/month since launching March 1st, 2015.