Fixing the Kickstarter script for “The Jean Hanger”


After a couple of attempts, Jean Hanger creator Steven Saldebus wasn’t satisfied that his Kickstarter campaign video script was communicating the value his hanger provided.

“…that’s bullshit”


We sat down for an in-person consulting session to review the script. In our time together we identified dialogue/sequences that were unclear, added real world use cases, and any removed repetitive information. In the end, we had an approachable Kickstarter video script that put the viewer in the shoes of the inventor to see how much better their lives could be with this hanger.


A successful Kickstarter campaign that was raised over $114,000 (573% more than the initial goal).