Making Humblebee’s messages friendlier and more effective


Responses from Humble Bee agents were dry, unclear, and lacked the friendly conversational tone that the brand is known for.

“…that’s bullshit”


We created copywriting examples with an upbeat and relaxed tone for their team to reference when talking to customers. In addition, we added clear formatting guidelines to highlight certain information and make it clear what the “next steps” in the process were.


Messages that are enjoyable for customers to receive and follow through on.