Problem:
With the legalization of cannabis in Canada, the British Columbia Real Estate Association (BCREA) had to educate over 23,000 commercial and residential REALTORS® on those changes.
“…that’s bullshit”
Solution:
A three-part “Conversations on Cannabis” series with interviews of relevant subject matter experts.
The first episode features Victoria REALTOR® and CFAX radio host Tony Joe interviewing mortgage broker trainer Dustan Woodhouse on the risks of growing cannabis when it comes to financing, refinancing, and protecting the value of your home.
The second episode features housing lawyer Grant Haddock on cannabis as it relates to strata properties, the risks of growing cannabis inside a strata unit, and how to identify whether the strata bylaws align with your client’s purchasing needs.
In the final episode of Conversations on Cannabis we interviewed real estate lawyer Michael Litchfield on issues related to disclosure, stigmas related to growing cannabis, and, above all, the importance of practicing sound professional judgment.
Result:
An accessible tool that builds REALTORS®’ reputations as partners to consumers when it comes to understanding and navigating risks around real estate transactions.
Two of the episodes currently rank in the top 8 of most popular pieces of content on their YouTube Channel of 190+ videos.